NKC Health:
Brand Identity

I led in the brand identity development for NKC Health, the unified health system formed by North Kansas City Hospital and Meritas Health. The identity emphasized friendliness and approachability, with a stylized K in the logotype acting as a subtle waving hello. A graphic motif derived from the curve of the K extended this warmth into a flexible visual language, supporting consistent application across clinical, digital, and environmental touchpoints.